Objective
Discover Eat is a tech start up, with the intention of simplifying meal times for busy professionals. Via the app users can choose a meal they want to cook. The total price of all ingredients is then calculated and the user is presented with the option to compare the cost at multiple supermarkets. Before app development could begin, the team as Discover Eat required a strong brand identity which would serve their target market and work across multiple devices.
Visit the Discover Eat WebsiteProject details
- Branding
- Logo Design
- Website Design
Process
One of the elements the team at Discover Eat wanted to incorporate into the logo was a magnifying glass, to help visualise the “discover” aspect of the brand. We were able to create an animation, which morphed this into a saucepan, a simple concept that could potentially serve as an app loading screen.
