Coco Jalila

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Objective

Coco Jalila is a premium artisanal chocolate brand based in the UAE, with notable clients including Emirates Airlines. The director felt there was disparity between the luxury values the brand represented, and the promotional material being produced. We were initially approached to create both digital and print artifacts to ensure coherence across multiple channels, and synthesize brand values with artwork.

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Process

Founded in the UAE and with a primarily Middle Eastern customer base, the brand wanted to further promote this through its visual communication.

Taking influence from classic Islamic geometric design principles, we used several of these recognizable patterns across multiple instances, as well as some decorative forms of Arabic calligraphy.