Objective
Uber Convos is a user submitted blog, where frequent uber customers can document any notable interactions they may have had with their drivers. The brief was to first create a brand and then translate that to web, both mobile and desktop. A strong focus was to be placed on user centered design principles, and consistent UI design.
Project details
- Branding
- UI Design
- UX Design
- Prototyping
Process
Although Uber Convos has no partnership with Uber itself, we tried to position the brand at least visually as some sort of subsidiary.
Elements from the 2018 Uber visual design system were borrowed including font, grid and use of illustration. Simultaneously we tried to created separation from the “parent” brand with bold use of colour and tone of voice.
